Primitive

Primitive Apparel

Limited collaborative apparel including t-shirts & sweatshirts

Co-founded by professional skateboarding legend Paul Rodriguez as a boutique store in Los Angeles, Primitive quickly established itself as an up-and-comer in the streetwear scene. With Van Styles behind the camera & Emily Sears in front of the lens hitting a G Pen, we organized a photoshoot to create images used to design the limited merch capsule.